Estated Blog

Browse by topic:

More from Estated

The victory of innovative furniture rental firm in iOi Summit 2021

On 18th August, The National Association of Realtors declared the renowned furniture platform Feather, winner of the 3rd yearly Pitch Battle contest. The competition took place in Dallas, Texas, at the Innovation, Opportunity & Investment Conference.


Feather is futuristic furniture and home accessory lease service. It allows individuals to locate attractive furniture instantly and without the need for initial investments or conventional retailers' engagement.

Second Century Ventures, the strategic investment holder of the NAR, presented the event. Twelve finalists from the United States and the United Kingdom joined the two-day ceremony. All of them are designing unique tools for the business and house property markets.


NAR CEO Mr. Goldberg stated that iOi Summit, 2021, lived up to its promise of highlighting ground-breaking goods and ideas. He further said that Feather is a deserving winner whose equipment rental business is very outstanding.

It will surely benefit both the business and residential industries, real estate agents, and their clients in the upcoming years by making the house staging procedure more productive.

Feather outperformed the other candidates claiming in its pitch that their idea will benefit households by providing sustainable furniture and interior decoration rental business model. Its concept enables users to modify their style, finances, or altering outfitting requirements in an economical method. Jay Reno spoke to a live crowd of approximately 400 conference guests as well as a live stream public for Feather.  He discovered that Feather's one-of-a-kind solution enables property managers and their customers to prepare and market their houses quickly. Moreover, he realized that the buyers would also live in and cherish Feather's products while decreasing waste.

Being the champion of the Pitch Battle, the firm has also earned a seat at the "Realtors® Conference & Expo" of this year. This event will happen in November. The business will get $15,000, an authorized Pitch Battle award, and a premium chance to confer with the Second Century Ventures management staff, a sought option for any entrepreneurial group. People can find the brand's name in RISMedia and REALTOR® publications.

About Feather:


Established in 2017, Feather provides a monthly membership leasing service that includes supplying and putting up mattresses, tables, couches, and décor. Its goal is to change humanity's connection with material items in order to make the world a better and happier place. The company caters to only San Francisco and New York. However, Reno aims to grow the firm first along the coastal areas before expanding into Middle America.

About NAR:


The National Group of Realtors® (NAR) is the biggest trade group in the United States, with over 1.4 million folks working in all facets of apartments and commercial properties.

About Second Century Ventures:


Second Century Ventures is the most prominent worldwide property investment tech fund, leveraging the NAR of over 1.4 million representatives and an unrivaled network of leaders in the housing market and associated sectors. SCV assists its portfolio firms with scaling up in some of the world's most important industries, such as real estate, financial products, banking, home services, and coverage. SCV manages the internationally acclaimed REACH scale-up initiative.

Discuss this article.